Technical decisions about blogging

Blogging is easy once you get started, but after you decide to start a blog and you have an idea about what you want it to do for you, you do need to make two decisions before you can start.  Don’t panic, though, or let the decisions intimidate you or scare you away!  Instead, let me, the-blog-editor, try to help you.  The two blogging decisions are

  1. What blogging “platform” will you use?
  2. How will you get your message out—via a free host or by arranging for a vendor to host your blog?

A blog platform: The first piece of the puzzle . . .

I’ve tried several blogging platforms, but I fully recommend using the open-source blogging platform that is discussed at  So, we’ll pretend that that decision has been made!

A blog host: The second piece of the puzzle . . .

The second decision is not as easy.  You can decide to host your new blog for free at  but the advantages of are limited, other than being free, that is.  Of course, it might very well suit your needs.  Really, the two biggest disadvantages of are

  1. that your website address URL will be, for example,, and
  2. that you may have some advertising on your site and in your dashboard area.

Of course, you can always move your blog from the free hosting at to another host at any time; but the move means repeating much of the behind-the-scenes work that you would have already done with your free blog.

If you do opt to host your site away from,  I can—from bad experiences in the past with other hosts—recommend  Hostgator  wholeheartedly.

Your “self-hosted” blog site

A domain name for your blog   Before you get that far, though, you have one more chore to tackle before you get started.  If you do choose to host your site away from the free WordPress site, you’ll need to purchase and register a domain name that you want to use.  (This will enable you to have a URL—the text that displays in the “address” line of your Internet browser—such as, for example, instead of, if that’s important to you.) 

To purchase your own domain name, I recommend using—they may have lousy, shameful, sexist ads during the Super Bowl but they are the number one domain registrar for a reason: the website is user friendly, their support is very helpful, and the company is trustworthy.  You can follow this affiliate link, if you wish, to research and buy your domain name:

Go Daddy - The Worlds #1 Domain Registrar!

A host for your blog   Once you have your domain, you can get a hosting package at  Hostgator  and perform a relatively simple installation of WordPress on your new site.  This affiliate link will lead you to Hostgator:

WordPress Hosting by HostGator

Once you’ve done that, you are well over the technological hump!  You’ll soon be a fully functioning WordPress advocate!

A “theme” for your blog   One of the first acts you’ll then need to complete is choosing and installing a “theme” or “skin” for your blog—this theme (and you can experiment with more than one or change at any time) is the program that determines how information on your blog appears to visitors.  WordPress has a large variety of themes you can choose from (packaged inside the program); you can also find some fun themes (which they call “templates”) at  as well as some great choices at Solostream, ElegantThemes, RocketThemes, or Simple Themes—my clients have used themes from all of these vendors over the years and have had good experiences.

For additional information, follow any of these affiliate links:

Premium WordPress Themes     WordPress Themes by ElegantThemes     WordPress Themes

Congratulations! You’ve mastered the technology of blogging. From here on, you are going to have fun!


e-mail: editorial –at– Im Your Editor –dot– com
text: 832-233-0041

the-blog-editor is a division of, where we work with our clients—you or your team—to help them say what they want to say to the audience they want to reach.

If you still have questions or concerns after exploring our site
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You just never know . . .

You wouldn’t know it to look at me, but the-freelance-editor is once again located in Raleigh, North Carolina!  No, I never thought I would be back, either (I never even thought I would leave Orlando), but when a good opportunity knocked I could not resist the temptation.

The whirlwind that brought me back began shortly before Thanksgiving last year, after finding out that an editorial position had opened up at the Museum of History. This was not the same position I vacated roughly thirteen years ago, when I left to help care for aging relatives outside and around Orlando, but it was a comparable position—working primarily with the museum’s events and programs staff, its membership and fund-raising arms, and its Web presence.

After lots of encouragement (and just a little pause), I applied for the position, and a week before Christmas, I was driving to Raleigh, not just for an interview but also to revisit the setting and its current players. In what I gather is a customary feeling, I did not feel I had interviewed well; however, I had been able to see how the museum and the city had changed and to catch up with a friend or two. Surprisingly, I did get news&#0151and just a few days later: I had made the short list and the decision would be contingent largely on the comments of references. While I took that as a promising omen, I was beginning to wonder what those references had said as Christmas week . . .  then New Years week . . .  then another week dragged by. But the call—the text, actually—did come: “How many days would you need to get here?”

I’m not sure they expected me so quickly, but I booked a hotel room for the following week and drove back to start the next Tuesday, January 15!

What this means to my existing and future clients is that I’ll be more in tune with the editorial world, again. While I will be working as a full-time editor at the museum, I will no longer have to change gears from accounting during the day to editing at night; I’ll be editor-oriented at all times. And, while I’ll be getting back into the swing of things for a few months, I do plan to get back to you—slowly at first, by working with bloggers and business clients, I suspect; then, graduating back to lengthier, more in-depth projects.

Thanks for all the help, all the support, and all the patience during my transition. I’m as anxious to get back to my passion as all of you!

Hoping you’re finding yours, too,

e-mail: editorial –at– Im Your Editor –dot– com
text: 832-233-0041 (temporary)

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A new service for clients of the-freelance-editor

As of this morning, the-freelance-editor was approved for live consultations through the Live Person “world of experts.” As of this afternoon, links have been added from each of the contact pages on the network sites that have been updated:

A link from the contact page of our primary site,, is also available. And, one will be added to the sidebar of this blog eventually. Here are samples of the links:

A separate button is also used in some cases:

This new service will add another way for clients, old and new, to reach the-freelance-editor at almost any time. If I’m online at my desk, I’ll be on call—and, since I work an average of fourteen hours a day, you should be able to catch me! I’ll be available to answer questions and address concerns about

  • grammar and wording,
  • organization and structural issues,
  • writer’s block,
  • fact-checking and research,
  • blogging,
  • Web site arrangement and Web page development,
  • business and professional publications,
  • ghostwriting projects,
  • personal histories, family histories, and memoirs, and
  • museum-related issues.

I would invite you to try out the service, but a small charge is involved. Still, if you have the need, you now know where to find me.

See you there,

Stephen Evans,